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Everyone’s in Research & Development
Most digital strategies and initiatives are focused on the go-to-market strategy and benefit marketing, sales and service, but research and development is a perfect example of the value of extending...
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Human Resources: Key to the Organization’s Digital Success
People engage in social, people are mobile, people want the flexibility of cloud, and people generate the terabytes of unstructured data that stress our traditional analytics systems. Every “moment of...
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Digital Transformation: Beyond Marketing
Organizations readily see the advantage in digital marketing. Now imagine your market advantage if you digitally enable your entire company. The business case for social collaboration to better engage...
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Legal Team: Digital Strategies Beyond Document Management
At first glance, Legal seems perhaps the last functions to apply digital. The tools and capabilities that improve operations in other units can also be used by Legal, although we believe Big Data...
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Customer Service: Lead Player in Customer Experience
Close on the heels of marketing in terms of digital strategy and engagement is customer service and support. Certainly you can’t leave customer service out of a digital customer experience initiative...
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Infographic: Taming the Digital Storm
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The Digital Guest List Expands: Driving Digital Transformation Across Lines...
At most organizations, marketing has been the visionary and champion for digital strategy, projects and investment. But, digital is changing more than how we buy and consume—it’s changing the way we...
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The Digital Enterprise: A Framework for Transformation
The global business environment is being disrupted by the collision of an unprecedented wave of innovation. The combination of pervasive networking, the explosion of big data, the availability of...
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It’s Time to take Digital Beyond Marketing
Digital permeates every facet of the organization. It has moved beyond just marketing. And it is time to move away from a transaction mode to a engagement or an experiential mode. In this video, TCS...
View ArticleThe Digital Enterprise and the Changing Role of IT
Digital transformation involves the four pillars of technological disruption, namely Big Data and analytics, cloud computing, mobility and social networks. These together can provide major benefits to...
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